About Us

 

🔥 ABOUT FATHER FIRST

We Lead With Legacy

Father First is more than a brand — it’s a lifestyle, a standard, and a movement.
We exist for the men who choose to show up. The fathers who lead, love, and build — even when it’s hard, especially when it matters.

Born from a vision to redefine modern fatherhood, Father First offers more than premium gear. We offer a brotherhood. A statement. A space where men can grow into the best versions of themselves — for their kids, their communities, and their legacy.

Whether it’s the hoodie you wear or the mindset you carry, everything we do is about elevating fatherhood with purpose, presence, and pride.

 

 

👑 MEET THE CEO: KOFI THOMAS

                                                         

Kofi Thomas is the founder and CEO of Father First — a visionary leader, proud father, and community builder who believes that fatherhood is the highest form of leadership. Raised to value discipline, legacy, and emotional presence, Kofi built this brand not just to change how fathers look, but how they show up.

Through his own journey — balancing business, family, and faith — Kofi saw a gap: the world was quick to criticize fathers, but slow to support them. So he created a platform that does both — challenges men to be better and equips them with the tools and community to do it.

Every stitch of Father First reflects Kofi’s belief that fatherhood isn’t about perfection — it’s about presence, progress, and pride. His leadership continues to inspire men to walk in purpose, wear it with confidence, and pass it down.

 

 

🤝 MEET TYRON “T.C.” CRISWELL

Head of Community Relations

Tyron "T.C." Criswell brings presence, leadership, and lived experience to Father First. A former international semi-pro basketball player, T.C. knows what it means to lead under pressure and show up when it counts — on and off the court. As a husband and father of two, his most important title is Dad.

T.C. serves as our Head of Community Relations, using his global perspective and deep-rooted relationships to spread the mission of Father First far beyond the brand. Whether he’s connecting with local leaders, mentoring young men, or simply having real conversations with real fathers, T.C. is a walking example of what it means to lead with heart, discipline, and authenticity.

 

 

💼 MEET SHABRE ARMSTRONG

The Engineer — Operations & Visuals

Shabre Armstrong is the backbone of Father First’s operations and creative vision. She manages pre-orders, packaging, customer service, logistics, and community relations with precision and efficiency. As the brand’s lead photographer and videographer, she captures the authentic moments that bring Father First’s story to life.

Wife of founder Kofi Thomas, Shabre ensures every detail is handled so the brand delivers on its promise — organized, reliable, and driven to keep everything moving forward with clarity and purpose.